Tuesday, March 04, 2014

'Yo, Bro welcome to Pot TV wanna buy some fresh sushi from 'Pedro' ..... eh?

Has TV gone to pot? First marijuana commercial airs on major U S network

Ad expected to air 800 times in two weeks in New Jersey

Isabel Teotonio
Living Reporter
Monday March 3, 2014

It seems marijuana is, once again, making history south of the border.

On Monday, a TV commercial about a medical marijuana service began airing on Comcast, the largest cable operator in the U S.

It’s believed to be the first time a major network has shown a commercial about pot, according to MarijuanaDoctors.com, a company that connects patients with pot-friendly doctors in the 21 states where medicinal cannabis is legal.

On Monday, the ad appeared in New Jersey, where it’s expected to air 800 times over the next two weeks.

In the coming months it will be shown in other states.

In the commercial, a sketchy-looking street dealer pulls sashimi out of his coat and tries selling it. It ends with the voice-over: “You wouldn’t buy your sushi from this guy so why would you buy your marijuana from him?”

In a media statement, company founder Jason Draizin noted, “We felt the viewing public would agree that in the states providing safe access, continuing to obtain medicine illegally is as absurd as purchasing raw fish from a drug dealer.”

In an interview with the Star, Draizin said his company plans to launch Canada. MarijuanaDoctors.com in about 60 to 90 days. The Canadian site will connect patients with physicians and licensed marijuana producers. So far, he says, there’s been a great deal of interest from Canadians.

“We have an overwhelmingly large wait list of (Canadian) patients who contacted us,” said Draizin. “And we’ve had quite a few doctors inquire about how to list with us. So we’re really excited.”

He says his company is looking for a Canadian partner to license the subdomain and work with them in the Canadian market place.

The company says it’s waiting to launch the Canadian site until after new medicinal marijuana regulations take full effect here on April 1. Under new rules, medicinal users will no longer be allowed to grow their own marijuana or buy it from the Canadian government. Instead, they’ll have to fill their prescription with a licensed grower.

To date, nine producers have been authorized by Health Canada to sell marijuana.

There are about 37,500 licensed medicinal users in Canada, but that number is expected to rise to about 450,000 by 2024.

When it comes to pot, there have also been big legislative changes in the United States. On January 1, the world’s first cannabis shops opened for business in Colorado. The recreational sale of marijuana is also slated to begin in Washington state sometime mid-year.


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