Thursday, December 31, 2009

Bye, bye for you AT&T!


AT&T ends partnership with Tiger Woods
By David Goldman, staff writer

December 31, 2009

NEW YORK (CNNMoney.com) -- Telecom giant AT&T Inc. announced Thursday that it has ended its business relationship with Tiger Woods.

"We are ending our sponsorship agreement with Tiger Woods and wish him well in the future," said Fletcher Cook, AT&T spokesman, in an e-mailed statement.

Woods had signed a multi-year sponsorship agreement with AT&T in February, but terms of the deal weren't disclosed. AT&T replaced Buick as the corporate logo on Woods' golf bag when General Motors ended its partnership with Woods earlier this year.

AT&T becomes the second of the golfer's major sponsors to terminate its business relationship with Woods since his November 27 car crash brought to light Tiger's marital infidelity that took the nation by storm. Consultancy Accenture also ended its sponsorship of Woods earlier this month.

Procter & Gamble's Gillette said it would stop airing commercials that feature Woods for awhile, but it will keep Tiger as a sponsor. Other major sponsors, like Nike and Pepsi's Gatorade have stood by Woods.

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