Ottawa is followed closely by Saskatoon and Calgary, says
AshleyMadison.com.
The website’s founder and CEO Noel Biderman, says he’s not surprised Ottawa
topped the list, although other senior staff at the company thought Montreal or
Vancouver would. Biderman himself bet on Toronto. Although it is ninth on the
list in Canada, it does not have significantly lower per-capita adultery than
Ottawa, he says.
But it makes sense that Ottawa would have the highest per capita users of the
website, says Biderman. Using data from third-party providers, AshleyMadison has
tracked per capita use in the U.S. Since 2009, Washington D.C. has always been
the top market.
“They are a million miles ahead of anyone else,” he says.
Biderman believes that government cities like Ottawa and Washington may
provide demographic potential for adultery.
“Compared to the rest of Canada, I don’t know that Ottawa is boring. It’s a
place for international people to come and go. There have even been spy
scandals.”
He believes that higher levels of education, particularly for women, may also
lead to a market for adultery.
So does involvement in politics.
“They’re risk-takers. Risk-takers are more predisposed to have affairs,” says
Biderman.
The top 10 Canadian cities for cheating, according to
AshleyMadison.com:
1. Ottawa
2. Saskatoon
3. Calgary
4. Edmonton
5. London, Ontario
6. Brampton, Ontario
7. Winnipeg
8. Hamilton
9. Toronto
10. Vancouver
As for the two western cities in the top three, Biderman was surprised
Saskatoon beat out the typically high-ranking cities of Calgary and Edmonton.
“We have always done exceedingly well in Alberta, Manitoba and Saskatchewan,
and I expect it to continue. We find our strong membership in the west in
keeping with the trend of people with conservative values participating in what
is considered ‘deviant’ societal behaviour,” he says.
“But Saskatoon? What is going on in Saskatoon?”
Biderman believes that “boom” cities that have a transient population are
more likely to be places for affairs.
In the U.S., Las Vegas is a top market for
AshleyMadison.com.
“The families may live in other cities. It may feed the opportunity for
adulterous affairs.”
Ashley Madison, which was launched in February 2002, has been criticized for
encouraging adultery, but it has grown to 13 million members in 17 countries
including 1.2 million in Canada, where between 36 and 39 per cent of users are
women. A number of social scientists have mined its data to study why people
cheat.
jlaucius@ottawacitizen.com
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