Monday, November 19, 2012

Getting "juiced" at work isn't what it used to be!

Corporate juice cleanses a hit with workers on the fast track
By Jill Radsken
Monday, November 19, 2012

Pulp Fact: Maddie Brooks, left, and Elizabeth Kaveney drink juice as part of a juice cleanse at Bank of America. (Photograph by Angela Rowlings)

Talk about putting the squeeze on your co-workers.

Fans of juicing are taking the trend to the office and recruiting colleagues for on-site sip fests.

Maddie Brooks, a client manager at Bank of America, convinced co-workers to take a two-day juice cleanse with her.

“It was really nice to do it at work. Instead of getting coffee together, we had our juices together. Instead of going across the street for lunch, we had our juices together,” said the 26-year-old.

Rebecca Ferrel, whose company The Ripe Stuff provided the juices, said the group environment is more motivating, social and affordable.

“It definitely creates camaraderie, and makes it a little easier for everyone,” she said.

Brooks got four co-workers to join the juice cleanse (in which only juice is consumed). Among them was Elizabeth Giunta, 31.

“It’s a motivation factor to keep doing it. The first day you do get pretty hungry. It’s better to have someone to go to (saying) ‘Don’t eat’ (or) ‘Guys are you hungry?’” she said.

The Ripe Stuff’s Corporate Cleanse alternates green-based juices with sweeter ones. Morning Joe is a kale, spinach and romaine juice flavored with green apples and ginger while the Ten O’Clock Meeting is a pineapple and mint mix. A daily delivery costs $60 for the set, but Ferrel gives a 10 percent discount to businesses or groups with five or more people.

At Bank of America, most of the juice cleansers were women — “the guys were making fun of us a little bit, but they were also really curious” — but Ferrel said clients who work on trading desks tend to be male.

“I have clients at Arrow Street Capital. They work on a trading desk, and have lunch and breakfast catered every day. They wanted a break from that,” she said.

Local juice companies such as Joos in Newton have also started to build a corporate clientele.

Danielle Carter, co-owner of Expressit Delivery, began juicing after watching her father battle cancer. “We think it prolonged his life,” said Carter, who runs the courier-based logistics company with her sister, Andi Shaughnessy.

Last week, Carter got her new Director of Marketing to juice, too. “This is a man who ate Oreo Cakesters,” she said.

She said the company is considering making Joos a company-wide perk. “As a business owner, I’m investing in them. It’s less sick days, more productivity,” she said. “Anything I can do to contribute to that, I’m on board with it.”

Chris Teevens, who works at UBS, a financial services firm in Boston, would love company support for corporate cleanses (similar, perhaps, to discounted gym memberships). But, for now, the 52-year-old Milton man is happy to spread the word with colleagues and customers.


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